Tuesday, October 19, 2010

Minimal Ikea Cook Book

Just when you thought the cookbook market couldn’t get anymore crowded comes Swedish home goods giant IKEA with Hembakat är Bäst (translating into Homemade is Best). Each of the thirty baked goods featured is accompanied by two images: one of the ingredients, and one of the finished outcome. Shot by Carl Kleiner and styled by Evelina Bratell, the photographs become visual recipes with precise tablespoons of baking powder and sugar in symmetric shapes.  cited

The book contains 30 Swedish recipes for cakes and biscuits. Photos of ingredients laid out in a style inspired by Japanese minimalism are followed by photography of the completed treats.

Pictures and text also via

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